Messaging Ideas for Your LED Sign

An LED sign can serve as a valuable tool for your business to attract the people in your local community. It can be a shining beacon that helps turn passers-by into store visitors and casual buyers into longtime customers. There’s nothing quite like the word-of-mouth buzz that comes when people tell their friends and family about a particular local business they love. And that’s the goal of every business, right — to be the talk of the town? But generating real, organic support for your establishment is easier said than done.
 

The Problem

 
Establishing (and keeping) real community engagement is why you have an LED display(s) in the first place — to make the community aware of your business. But how can you stay connected in an authentic way? Your instinct might be to simply let people know you’re having a sale or that your prices are the best in town over and over through your sign messaging. After all, business takes persistence — so why not persistently let the community know what you have going on?
 

Don’t Be Too Salty

 
While selling is an obviously essential ingredient for success, it’s not the only one if you’re trying to create real, organic growth and connection for your business! Think of sales-related messages on your LED display like salt.

Salt is one of the oldest and most important food ingredients ever. Without it, food tastes bland. But have you ever tasted something with too much salt? No matter how well the food was prepared, the dish is ruined. In the same way, trying to sell too much can be a pitfall for your messaging and marketing. It’s important to communicate with the whole person in mind, not just their wallets.

So, in keeping with the analogy of a good dish — what are some of the other ingredients that make for a delicious, well-balanced entree of authentic brand awareness in your community? Turns out that there are countless ways to sweeten or spice up your business’s LED display messaging. Here’s a handful to help get you started!
 

Holiday Messages

 
No matter the holiday, people love to celebrate. Why not join in on the fun with a holiday message or quote for your display? Something like “Happy Holidays” or a message mentioning Veterans Day or Memorial Day can be a simple but significant way to stay current with the world around you.
 

Humor

 
Who doesn’t love a good laugh? If you can make people crack a smile as they pass by your building on their way to work, you’re well on your way to establishing a real connection with them. You never know what kind of day a person is having, and even a silly joke or pun or message on a LED display can make their day a little bit better.
 

Community Shout-outs

 
Who and what are the local pillars of your community? Who are the notable people, organizations, and networks? Of course, only you can answer that question. A shout-out for someone in your city, county, or state can help solidify your place in that same community. Maybe you could create a message on your display congratulating the local high school sports team. You could highlight a notable charity or nonprofit that you believe in to help spread the word for a worthy cause. One thing’s for sure, true communities thrive when people, businesses, and organizations celebrate each other.
 

Job Openings

 
Posting a job opening is almost the exact opposite of hard selling. Instead of getting people to buy something from you, you’re offering to pay them to buy into their own careers and futures!
 

Employee Highlights

 
Similar to job openings, employee highlights are useful for breathing life into your company. “Employee of the Month” and other staff highlights tell the people who work for you that they matter. It also communicates to the community that your business truly cares for people on both sides of the register.
 

Customer Testimonials

 
This might seem counterintuitive at first if you’re trying to post non-sales messages, but customer testimonials can be a creative way of keeping the focus on people while soft-selling at the same time. Just a reminder — it’s important to sell in your marketing but within balance! When people see real customers talking about how your product or service has improved their lives, your business’s real-world value will shine. It shows what problem your company can solve for them.
 

Contests

 
One thing seems to be universally true across all markets, cultures, and regions — people love free stuff! Telling people about a contest can tap into this universal human desire. Whether it’s a small prize or a grand giveaway, a contest will make people pay attention to your sign. You might pay more upfront for the prize or reward being offered, but you’ll likely get a new customer (or customers) because of it. This is just one example of how LED makes a great ROI.

Of course, there are many more messages you can display on your LED sign throughout the year or season. The main point to keep in mind is the value you’re bringing to your existing customers and potential customers who pass by your place of business. Again, it’s like salt. Posting messages about sales, discounts, and time-sensitive deals is important — but it’s most effective when balanced with plenty of other messages that speak to the whole individual and community.

These messaging topics will not only help your sales climb higher, but your roots will also grow deeper in your community. And what better place to be a part of than your local community? Where value, authenticity, and honesty all come together like a beautiful, vibrant tapestry. Because at the end of the day, an LED sign is for your business, and your business is for people. For you, your customers, your employees, and people all around you — they’re truly the salt of the earth.

Experience Experius

If you already have an LED display, then these messaging ideas will certainly help you improve and succeed. If you don’t have a display for your business yet, Experius LED Signs can solve that problem for you!

Experius has been making quality, custom indoor/outdoor LED displays for over 8 years — serving Oklahoma, Missouri, Arkansas, and beyond. Just visit our website or give us a call and we’d love to help you take your business to the next level with a custom, state-of-the-art display.

Experius LED Signs
Website ~https://experiusledsigns.com/
Phone ~(918) 913-7820
Email ~[email protected]
Hours ~ M-F 8:30 AM – 5:30 PM
Address ~ 12806 S Memorial Dr #100, Bixby, OK 74008